Available for new projects

Andy
Cheung

Product Designer & Manager · Hong Kong

I create useful, valuable products that people rely on every day — through research, empathy, and cross-functional collaboration. Previously: Web3 platforms, NFT marketplaces, mobile games.

View my work About me
Andy Cheung
About me

Versatile. Meticulous.
Problem solver.

My goal is to create useful and valuable products that people use on a daily basis. I achieve this by working effectively across multidisciplinary teams and visualising the product from a user's perspective through research and empathy.

Having successfully pivoted to product design from a career in 3D animation and mobile game development, I also gained experience in Project & Product Management.

🍩 Known weakness: donuts, burgers, and an ice cold beer.
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Expertise

What I bring to the table

A rare blend of design craft, product thinking, and technical understanding — from user research to Web3 architecture.

UX / UI Design
End-to-end design thinking: research, affinity mapping, wireframing, high-fidelity prototyping, and usability testing.
Figma Prototyping User Research Wireframing
Product Management
Roadmap ownership, stakeholder communication, cross-functional team coordination, and data-driven decision making.
Roadmapping Stakeholders Agile
Web3 & NFT Products
Designing for decentralised ecosystems — launchpads, staking platforms, NFT marketplaces — with user-first flows on complex blockchain UX.
NFT Marketplace Launchpads DeFi
3D Animation & Motion
Character rigging, 3D animation, and motion design — bringing depth and life to digital experiences from game assets to brand visuals.
3D Animation Rigging Motion Design
Selected Work

Projects that shipped

From Web3 launchpads to fintech UX — full case studies with process, decisions, and outcomes.

FantasyPad laptop mockup
Web3 · 2023
Product Manager Web3

FantasyPad

Web3 gaming launchpad for the PolkaFantasy ecosystem — crowdfunding, staking, and token-gated access for NFT game launches.

Duration 3 months
Team 1 PM · 1 Designer · 5 Eng
View case study
PolkaFantasy NFT Marketplace
NFT
Web3 · 2021
UX Design

PolkaFantasy NFT Marketplace

Responsive Web3 NFT marketplace — $50K+ in sales on launch.

View case study
HSBC finance feature
HB
FinTech · UX
UX/UI Design

HSBC — Personal Finance Feature

Speculative concept: new budgeting feature for HSBC's mobile app using full design thinking process.

View case study
3D
Animation
3D Animation Motion Design

3D & Motion Reel

Character rigging, 3D animation, and motion design work from freelance projects and personal exploration. Also on Artstation & Vimeo.

Explore motion work
Get in touch

Let's work together

Whether it's a new product, a tricky design challenge, or a Web3 venture — I'd love to hear about it.